Anaïs Bompuis
MARKETING & COMMUNICATION
PROJECTS
Social Media Management
LinkedIn, Instagram, Facebook, Twitter, YouTube
Manage the social media accounts for both Baseline and Zeplinn, focusing on LinkedIn and Instagram.
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Responsible for writing copy for each post and editing photos using Photoshop, either sourcing images from clients or capturing them myself.
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Designed promotional posts for events to advertise our participation.
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Conducted LinkedIn Ad Campaigns for both brands, designing Ad Carousel and Ad Copy.
Website Redesign
Wordpress
Assisted in the redesign of Baseline's website and led the complete overhaul of the Zeplinn website.
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Managed the project in collaboration with an external agency to ensure the final pages aligned with my vision.
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Handled all copywriting and translation into French, enhancing accessibility and engagement.
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Utilized my WordPress expertise to maintain both sites, ensuring timely updates and resolution of minor issues.
Zeplinn
Baseline
Editorial Writing & Advertising Design
Industry Magazines & Websites
Authored over a dozen editorials for industry magazines, both online and offline, focusing on company's initiatives and expertise. Designed accompanying advertisements effectively promoting Zeplinn and Baseline.
Baseline Art Gallery
Events
Organized an art gallery in Baseline’s showroom featuring Korean artist Sun Young Min, overseeing every aspect from conception to execution.
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Coordinated meetings with the artist to align on her vision and gallery arrangement.
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Established a partnership with an NGO for profit donations and collaborated with the French Chamber of Commerce in Hong Kong to secure recognition as a Partnered Project of the French May.
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Developed all communication materials, including social media posts, newsletters, and invitations.
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Successfully hosted a grand opening event and two private receptions during the exhibition, enhancing community engagement and cultural appreciation.
LEDucation
Exhibition
Led the participation in LEDucation, New York's yearly lighting event, in 2024 and 2025.
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Managed the construction of the booth counter to align with functional requirements.
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Designed communication materials (newsletters, posts, catalogs, flyers and roll-up banners) to promote our participation.
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Welcomed visitors at the booth, providing product information and fostering relationships, followed by post-event communications to nurture leads and maintain engagement.
Darc Sessions
Networking event
Managed participation in Darc Sessions, a networking event that connects suppliers and lighting designers.
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Overseeing all communication efforts—crafting newsletters, creating social media posts, and designing printed catalogues.
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Conducted the meetings during the event, facilitating discussions and capturing insights.
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Provided comprehensive meeting minutes to ensure effective follow-up and action items, enhancing strategic relationships within the industry.
Internal Events
Event Coordination
Played a key role in organizing a variety of company events, including cooking classes, gallery visits, music classes, and team lunches and dinners.
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Ensured seamless execution by coordinating logistics and participant engagement.
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Implemented anonymous feedback collection after each activity to gather insights and improve future events, fostering a culture of continuous improvement and employee satisfaction.
And many more...
I am a dynamic and fast learner, capable of adapting to various roles within marketing and communication as needed. My versatility allows me to contribute effectively across different projects, whether it's managing social media, crafting compelling content, or coordinating events. I thrive in fast-paced environments and approach each challenge with enthusiasm and a positive attitude, always eager to explore new strategies that enhance visibility and engagement.