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RESUME

EXPERIENCES

Communications Advisor

May 2025 - Present

Climate Fresk

  • Member of the advisory group for Climate Fresk, a dynamic sustainability workshop tailored for individuals and corporations. Managing content for LinkedIn and Instagram while also launching a bi-monthly newsletter to enhance communication and engagement.

Hong Kong

Internal Marketing Manager

Jun 2025 - Sep 2025

Digital Business Lab

Hong Kong

  • Designed and developed the “Tactics” section, focusing on creating compelling and SEO-optimised copy to enhance user engagement and drive organic traffic.

  • Crafted in-depth insights on pivotal marketing trends, including strategies for leveraging Little Red Book marketing and Fintech influencers, contributing to thought leadership in the industry.

  • Published key business case studies on the company website, ensuring content relevance and accuracy to support ongoing marketing initiatives and enhance brand credibility.

Marketing Supervisor

Sep 2023 - May 2025

Baseline Limited

(Baseline Lighting Design Studio and Zeplinn Lighting)

Hong Kong

  • Coordinated and managed participation in three successful international lighting fairs (LEDucation and darc sessions), resulting in the signing of multiple distributor contracts.

  • Maintained and updated website design by consistently adding project updates and news content, achieving a 350% increase in organic engagement and around 50 catalogue downloads per month.

  • Led more than 10 on- and offline advertising campaigns to enhance brand awareness for services and new products, resulting in a 75% increase in direct website searches.

Marketing Executive

Jan 2022 - Aug 2023

Baseline Limited

(Baseline Lighting Design Studio and Zeplinn Lighting)

Hong Kong

  • Developed and executed comprehensive digital marketing strategies, focusing on social media management and targeted newsletter campaigns to enhance brand visibility and engagement.

  • Updated product catalogues and presentation materials for luxury clients like Diptyque, Parfums Christian Dior, and Christian Louboutin, enhancing customer support and boost sales effectiveness.

  • Coordinated an artist exhibition in partnership with the French Chamber of Commerce in Hong Kong, successfully hosting three receptions for industry professionals that enhanced brand engagement.

EDUCATION

MSc of Communications

University of Gothenburg

2023

Sweden

  • Master Thesis on LinkedIn’s digital features: Analysed their impact on user engagement and satisfaction, revealing motivations behind networking behaviours and their influence on professional self-image.

  • Researched communication strategies for corporations to engage effectively with culturally diverse internal and external stakeholders, highlighting the importance of cultural sensitivity.

University Exchange

The University of Hong Kong

2021

Hong Kong

  • Developed a comprehensive one-year marketing campaign for Fairwood, encompassing strategic planning and creative execution, and successfully presented it to the company's executive team.

  • Created an intuitive social phone app and an engaging online magazine using Adobe Creative Suite, prioritizing user-friendly design to enhance accessibility and user experience.

Bachelor of Applied Foreign Languages (English & Dutch)

(Class of honours equivalent to 2:1 Hong Kong)

  • English language, American and British culture, and politics

  • Dutch language, culture and politics

  • Economics, international trade, introductory law

University of Strasbourg

2019

France

HARD SKILLS

Microsoft Office

HubSpot CRM

Adobe Creative Suite

Social Media Management

(LinkedIn, Instagram, Facebook, Twitter, YouTube)

Wordpress

Google Analytics

Canva

LANGUAGES

English (native equivalent)

French (native)

Dutch (intermediate)

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